Our mission is to create a contemporary and elevated blend, designed to challenge expectations and reinvigorate the way people taste, experience, and talk about rum.Discover Our Rum
This is Rum Reimagined
In the Caribbean, we take pride in our ability to activate celebration. Our celebration can happen anytime and anywhere, and is whatever we choose to make it.
So how do you join us?
You celebrate with us.
We don’t care where you’re from, what you look like, or how you got here. Celebrate. Break bread. And become part of the essence of us.How to Enjoy
We believe in a brand that is elevated but not exclusive. One that honors versatility and expression above all else.
FIND THE IBIS
Follow our iconic Ibis, and learn about our beauty in the blend.